Executive Director Job Description

Redwood Parks Conservancy Job Description Job Title: Executive Director 

Reports To:

Board of Directors   Classification: Exempt, Full Time Work Location: Crescent City, CA   Work Territory: Humboldt and Del Norte Counties, CA First Review Date: November 1, 2018  Updated Date: October 4, 2018


Redwood Parks Conservancy (the Conservancy) is a not-for-profit cooperative organization that promotes and supports interpretive and educational activities for the benefit, understanding, and enjoyment of the public with its agency partners, including but not limited to, the National Park Service, California Department of Parks and Recreation, the United States Forest Service and Bureau of Land Management.  The Conservancy sells and publishes educational and informational materials for eleven stores within visitor and nature centers in Humboldt and Del Norte counties as well as through a website. RPC also sponsors and supports events and programs, operates an active volunteer program, and raises funds through memberships, grants, and donations.  The Executive Director serves as the chief executive of the Conservancy under the guidance of a board of directors.  The Executive Director is responsible for actively managing all affairs and operations of the Conservancy in furtherance of its mission and vision, providing leadership to the organization and the staff, managing all Conservancy programs, and is responsible for the successful implementation and management of operations.  The Executive Director will have the unique opportunity to shape the Conservancy to meet the challenges of the 21st century.


Organization Planning: Implement the strategic plan and develop a new one when necessary; maintain a working knowledge of developments and trends in the field; develop and oversee efficient administrative systems; respond to emerging issues; serve as a member of the Redwood National and State Parks Management Team.

Operations Management: Oversee the management and operations of all retail outlets; select appropriate products; coordinate store operations and sales staff to assure smooth operations; developing new products and publications; and evaluate individual store effectiveness and cost/benefits of operation procedures and make changes to improve operations.

Staff Management: Build upon the strong team of employees and volunteers; maintain human resources practices following California law; recruit, supervise and release all personnel both staff and volunteers; ensure training and orientation of all employees and volunteers to meet job requirements; maintain job descriptions; evaluate performance; maintain an appropriate and effective succession management plan; maintain employee manual; and keep confidences related to confidential matters.

Financial Stewardship: Responsible for the organization’s financial health, stability and compliance with relevant laws and regulations; assure financial sustainability; prepare and monitor annual budget; manage contracts; provide timely financial statements to the board.

Program Development: Oversee and manage an array of events and programs; sponsor and support mission-compatible programs and events; evaluate feasibility of potential new programs; and evaluate effectiveness of past programs and recommend changes.

Fund Development: Secure funding in addition to the retail business; define fundraising strategies and targets then execute; secure government and foundation grant support; increase donations and in-kind support; expand membership program and database.

Public Relations: The Executive Director is the primary public “face” of the Conservancy; increase visibility and base of public support; expand Conservancy identity and community awareness; use technology to cultivate support; build strong relationships with agencies, community partners, minority groups and Indian communities; represent the Conservancy at local, regional, state and national levels; and maintain growing volunteer program.

Agency Coordination: Experience managing partnerships; is the primary contact with the agencies that the Conservancy supports; coordinate all Conservancy activities with the agencies; coordinate partner agencies funding requests; assure compliance with agency agreements; and keep confidences related to confidential matters

Board Support: Works closely with and supports the board; communicate regularly with the board especially regarding any significant progress or problems; assist the board chair in setting meeting agendas; prepare board meeting information packets; act as recording secretary for board meetings; assist in board recruitment, orientation and development; execute board decisions; respond to board suggestions and questions; develop annual work plan with board input; and report accomplishments.

Education, Experiences and Skills Required

Bachelor's degree with a minimum of five (5) years of experience or any equivalent combination of education, training and experience which provides the requisite knowledge, skills and abilities for this job.  Experience in related field(s) with management or leadership role with a public lands’ nonprofit a plus.  NPS and California State Parks work experience a plus. Must be able to communicate clearly and concisely both verbally and in writing.

Physical Demands and Safety

Most work is performed in an indoors, office environment. Outside activities will occur with conditions varying by location and environment. The Conservancy’s locations and partner sites cover a 75 mile stretch on California’s very northern coast. Each location will be visited often by the Director.  North to south driving times could take up to three hours to go end-to-end. You must be able to operate normal office equipment and cash registers and be proficient with the Microsoft Office Suite and donor management software.


The main work location will be at the Redwood National and State Parks Headquarters in Crescent City, CA.  Frequent travel to all RPC locations will be expected. Travel to partner meetings and events anywhere in our region is expected. Travel to local events or speaking engagements would be required. Participation in member Chambers of Commerce meetings and events is expected. Currently there are seven Chambers of Commerce the Conservancy is a member of. Occasional overnight trips may be required.

Salary Range and Benefits   

Salary negotiable and based on experience and ability to meet the required responsibilities listed above.  Health insurance is provided for employee.  A travel budget is provided.  References will be required. Submit a cover letter and resume to: [email protected] 

This job description is not an inclusive or exhaustive list of all job functions that this position may be asked to perform from time to time. Management has the right to revise this job description at any time.

Redwood Parks Conservancy is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, genetic information, veteran status, and other legally protected characteristics.

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